OverviewWith the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as bias reinforcement, privacy risks, and potential misuse.A recent MIT Technology Review s

PrefaceThe rapid advancement of generative AI models, such as GPT-4, content creation is being reshaped through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as data privacy issues, misinformation, bias, and accountability.Research by MIT Technology Review last yea

Introduction Social media marketing has evolved significantly in recent years, shaped by changes in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the focus of organizations an